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Maximize The Value Of Your Business: Customer Experience

Getting new customers and keeping them engaged is a focal question for organizations. Companies are turning to customer automation with artificial intelligence (AI) technologies, breaking the boundaries of traditional marketing so that they can improve customer service. 

To start, let’s clarify what AI for customer service entails. It goes beyond just chatbots and virtual assistants. In fact, AI-powered systems can gather valuable data by engaging with customers and offering support and information.

Customer automation can handle simple and repetitive tasks, such as answering frequently asked questions. It can also analyze customer data to provide personalized recommendations or predict customer needs. However, the key benefit is that by automating determined tasks, AI for customer service can improve efficiency and reduce costs while providing a better customer experience.

“The brands that have had the most success pursue five pivotal practices, which define the craft of building intelligent experience engines. They connect data signals and insights from a constantly expanding range of sources. They reimagine the end-to-end experience as a seamless flow, powered by automated decisions,” affirm David C. Edelman and Mark Abraham in their article “Customer Experience in the Age of AI” at Harvard Business Review.

Utilizing AI for customer service can assist companies in boosting their sales. The HubSpot Research Consumer Customer Support Survey, conducted in 2018, revealed that 90% of customers consider an “immediate” response as crucial or highly important when they have a customer service inquiry, with 60% defining “immediate” as within 10 minutes.

AI can improve the overall customer experience, increasing customer achievement and providing quick and accurate responses to customer inquiries.

Additionally, with the help of AI, businesses can apply customer experience analytics to gather customer data and gain insights into customer behavior and preferences, which can improve sales strategies and increase sales and revenue.

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3 BENEFITS OF USING AI IN CUSTOMER SERVICE?

  • Saving resources

    AI can reduce the workload on human customer service representatives, allowing them to focus on more complex issues. Also, AI can be programmed and trained quickly, reducing the time and resources required for development.

  • Enhancing the customer experience

    AI algorithms can use data to generate new content quickly and with high credibility. Chatbots are an example of this, as they can assist customers with personalized information and support.

    Additionally, AI can provide 24/7 support, helping at any time of the day or night. Overall, AI can provide a more efficient and seamless customer service experience.

  • Adapt to Changing Situations

    The strength of AI-powered solutions comes from their ability to learn and adapt to new situations. This data can give you a significant advantage over your competitors by knowing your customers’ behaviors. With AI, you can transform your business to the changing landscape of your industry.

How eCommerce Automation Can Improve the SaaS Customer Experience. Learn more.

LET’S START WITH STRATEGY AND IMPLEMENTATION 

AI’s future in customer service has a lot more to offer. It’s a fantastic time to make the jump and provide a better experience for your customers.

The first step is to define the strategy to help transform a company’s operating model. The second step is to help design and implement the appropriate technology to enable an integrated intelligent automation solution.

twyolo’s team has experience working with clients on the scope for the digital transformation of customer service operations. Our API-friendly platform can automate the workflow that drives customer interactions and provide a great customer experience.

Are you ready to get into the new era of customer service?

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Published

02 May, 2023

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